Video is the most engaging content format. Video ads boost conversion rate by 30-40%. But, creating this content is time-consuming and super expensive. The idea for 4thBlock came up when its founders, Gaurav, Goonjan and Udaya, started hunting for a software solution to make videos for their other startups. When they couldn't find one that fit the bill - they ended up creating one for themselves. They believe 4thBlock can change the way marketers design and publish content on social media and analyze data to make it better on the backend..